Whether or not you believe a dog is “man’s best friend,” there are a number of lessons we humans can learn from our loving canines:

1) Sniff out the competition. Yes, I know – dogs take this one a little too far! In business, however, you need to determine all the ways your competition can keep YOUR revenues down. In the concierge industry, “other, local concierge” serving the same target customer is the easy answer. But other factors are potential customers’ lack of knowledge of the industry, their difficulty (due to the lack of knowledge) seeing the great value in using a concierge service, and the very-common human trait of not being able to let go of the control in doing tasks themselves – even when delegating them to a trusted professional.

2) Be friendly to everyone. Whether a friend or stranger, approach each person with genuine courtesy and kindness. Not only will you become more memorable to those you meet, resulting in referrals and increased business, but your day will be much brighter!

3) Loyalty is rewarded. A small amount of time nurturing current customer relationships are far more beneficial (in both time and money resources) than spending all your time chasing new clients. My yellow lab definitely knows who to go for to get a walk, get fed, or get a belly rub.

4) Go ahead and show your teeth! Your business is the product of your hard work, sacrifice, and creativity – letting another borrow (aka: steal) your ideas or take advantage of your business should not be tolerated. As an example, according to the USPTO (uspto.gov), if you don’t defend a registered trademark you may lose it. Your intellectual property is valuable!

5) If abused – forgive, but don’t forget. Occasionally, we run into someone (personally or professionally) who shouldn’t be in our lives. Use such experiences to be stronger and prevent reoccurrences – but don’t hold onto the anger. Negativity only wears you down physically and mentally, and serves no purpose (after all – your foe doesn’t care if you’re mad!!).

6) Family is priority. If you sacrifice too much to get ahead, with whom will you share the glory? Balance your life and your life will be amazing!

kon’ syerzh: Noun. 1) A caretaker of an apartment complex or small hotel, typically living on premises. 2) A hotel employee whose job is to assist guests by making theater and restaurant reservations, etc.

Boy, is that out of date!

Though concierge have been around for centuries (early concierge tended to castle-visiting nobles in the medieval era), the duties (and location) of a concierge have changed drastically. Today’s professional concierge is expected to “achieve the impossible”, dealing with any request (no matter how strange), relying on an extensive list of contacts with local merchants and service providers.

You can find a concierge in a hotel, residential complex, retail store or corporate lobby. You can even find them in their pyjamas at the computer (ahem – no pictures allowed!). A concierge is put in place (even if starting your own business) to provide the peak of service to the customer base. If someone uses the centuries-old title, they should always have the customer’s best interest at heart, without worrying about WIIFM (what’s in it for me?). Every (legal) request and its requestor is given the utmost respect and time deserved.

When is someone NOT a concierge? When they keep trying to steer you to buy their employer’s products, or stay at their employer’s hotel/apartment complex. When you, as a customer, don’t feel like you’re being listened to, or respected, or even liked. Lately, the job title is thrown about without thought.

We search, negotiate, plead and sometimes connive to get our customers what they want (though we stick to our good ethics and morals). We rarely give up. We want to make our customers happy – because when they’re happy, we’re ecstatic. We long to be appreciated (for you therapists out there, we know it may be an illness!), and love to see a smile – knowing we helped create it.